Creating Your Marketing Pitch

Creating Your Marketing Pitch

Thursday, May 9 at 12 pm EST

TRAIN Course ID # 1085080

Creating Your Marketing Pitch is one-hour webinar for public health program managers and leaders brought to you by the New England Public Health Training Center and the CT Partnership for Public Health Workforce Development.  This webinar draws from recent public health case studies to offer practical, actionable advice on creating concise, compelling messaging for programs and projects.

Learning objectives:

• Name the four characteristics of effective messaging
• Describe how to formulate a clear, concise, compelling elevator pitch for a program or project
• Differentiate between the main message and the 4 – 6 supporting points.
• Assess the value and nature of audience-level messaging

Instructor: Michele Levy of ML Brand Strategy Consulting.

Michele has broad and deep experience with the challenge of marketing public health programs and health departments, which are often poorly understood by target audiences, partners and legislators.  She has worked for a large number of state and national public health organizations, in addition to hundreds of community non-profits.

Register here!